Don’t Listen to Us (but do listen to our customers)
Author: Efrat Ravid, VP of Global Marketing
As marketers, it is really hard NOT to say great things about our products and offerings. Just like no parent would ever say that his or her kids are not the most beautiful, amazing people in the world – no marketer has anything but praise for his or her products. I, of course, love the products the team at ClickSoftware has worked hard to create. But who can the public and prospective buyers trust for a recommendation?
When it comes to marketing, written case studies are great, but the skeptics will say that we wrote it ourselves. As marketers, how can we capture the real thing? What do you, our customers, think about ClickSoftware and our products, and how can you share that message with the world?
It’s simple. Turn on the camera and do the talking yourselves. And not just at the executive level, but stretching all the way through IT, dispatchers, and technicians – to everyone that our product touches.
And please let us know if you would like to share your story.
Categories:Workforce Management Trends