Summary >

Service today is more than just selling or fixing things. It's about providing value that a customer might not get elsewhere. This could mean providing recommendations or being able to anticipate their needs. And it means becoming a partner they can always count on.

In the video below, ClickSoftware Chief Marketing Officer Claudine Bianchi discusses the shifting role of the service technician to a trusted adviser to customers. She explains that techs today seek to understand their customer's pain points and value drivers, in order to help them better. Watch the full video to learn more.


For more of Claudine's thoughts on customer experience, branding, and service check out the other videos in her series about branding:

You can also read some of her articles on the subject: