Why Field Service Organizations Should Embrace BYOD
Author: Kristin Amico
After automating and optimizing scheduling, many of our customers see the greatest productivity gains and cost savings by implementing a mobile strategy. For companies with mobile workers and field service technicians, these gains occur through easy communication with each other and the back office. One example that many customers cite is the ability to gather customer data and billing information on-site and instantly transmit that information to the office, expediting the process, and ensuring high levels of accuracy.
How can your service organization take advantage of mobile trends? One way is to move to a bring-your-own-device (BYOD) model. The BYOD trend is making significant inroads in the business world and the shift of more and more offices to veritable digital workplaces is inevitable as mobile devices become more integrated within our daily lives. The growing popularity of BYOD also stems from businesses’ desire to embrace flexible working and cloud-based collaborations and the best way to get ready for the changes and growth BYOD is yet to face is to gain insight into the needs of their employees’ and how and where they work, according to market researcher Forrester.
BYOD uptake is just getting started, according to Forrester’s report “Mobile Workforce Adoption Trends.” So far, BYOD has been finding expression in allowing staff members to use devices they choose on their own for work. The researcher warns that going forward, this is about to change and a crossover point may be reached in the near future where businesses will start to pay for the mobile devices used by their workers.
Forrester established that “anytime, anywhere” workers made up 29% of the global workforce in 2012 against 23% the previous year.
“Anytime, anywhere” employees are those who use three or more devices to perform their tasks, who work from several locations and use numerous apps. According to the study, this trend in worker behavior is yet to expand, as tablet use for work and home is seen staging a three-fold increase to 905 million units by 2017.
All of these figures point to the conclusion that firms should have “a very deep marketing understanding of who your employees are and what they use technology for” to be ready to meet the challenges BYOD will bring, Forrester said.
Of those questioned, 64% said that they use smartphones at their work desks, 69% use them at home and another 64% keep them close while traveling. When asked about their device preferences, 33% of employers stated that they would like to have an iPhone as their next work device, 32% chose a Windows-based tablet and 36% stated that they would be ready to cover part of the cost of a device they pick themselves, which, for Forrester, translates into a desire for owning a MacBook or iMac.