The Mobile Cloud Gains Momentum
Mobile cloud service subscriptions are set to experience rapid growth over the next few years, indicating that mobile cloud computing is gaining momentum.
According to the latest Juniper research study, the mobile cloud market is expected to generate $9.5 billion in annual revenues in 2014, compared to $400 million in 2009. This increase translates to an 88% annual average growth triggered by the new HTML5 web standard, larger mobile broadband coverage, and the demand for collaborative services for the business.
Mobile cloud computing represents the infrastructure, where data processing and storage take place outside a device. For consumers, cloud-based mobile apps look the same as those downloaded from an app store, but the processing is driven from the cloud service and not from the device itself. Google Voice and Gmail, for instance, are some of the most used and well-known mobile cloud applications. When these applications start, they perform just like other native mobile apps on the device.
As the report showed, 75% of cloud-based mobile apps are represented by corporate users, who can share data and files and collaborate on projects via mobile apps and mobile devices. But consumer-focused applications will also benefit as mobile apps will accumulate an even bigger percentage of the total revenue over the next few years with business plans that involve mobile advertising and subscription content.
According to Juniper Research, enterprise apps will make up the lion’s share of the mobile cloud revenue. HTML5 is expected to revolutionize the industry, as it is considered a standard for the next version Web language. Cloud-based applications provide better offline data caching and will work even without Internet.
Furthermore, HTML5 apps also cut the demand for server load which is expected to lead to improved access to cloud connectivity for nations with poor data coverage.
The future of mobile will rely on the processing power of the cloud, which can spread beyond the capabilities of any mobile device. Research by Gartner, released earlier this year, showed that app store businesses would generate $7 billion in revenues and would reach $29.5 billion by 2013.