light blue banner

How Customer Experience & Branding Tie into Service

How Customer Experience & Branding Tie into Service

How Customer Experience & Branding Tie into Service

June 21, 2017 Claudine Bianchi 0 Comments

In today’s digital world, customer expectations are higher than ever. As products become increasingly commoditized and similar, brand names and features no longer make them stand out. Instead, customer service has become the main strategic differentiator for businesses.

In the video below, ClickSoftware Chief Marketing Officer Claudine Bianchi introduces the role of the service technician as a brand ambassador and discusses the importance of maximizing every customer interaction. Claudine explains that In field service, most of the human interaction customers have with the brand is when something goes wrong. Whether their cable goes out or their washing machine breaks, the customer will likely be upset at the time of service. It’s especially important the tech makes a good impression on the customer, and swiftly solves their problems, because the brand’s reputation is on the line.

Watch the full video to learn more about what affects branding in service.



If you’re interested in more of Claudine’s thoughts on customer experience and branding, check out these articles:

Keep an eye out for more videos from Claudine by subscribing to the ClickSoftware blog.


Customer Satisfaction

Ready to transform your business? So are we.

Get started

Join us for ClickConnect 2016!

The Leading Mobile Workforce Management business and educational conference

Register Today