ClickConnect North America 2010 – Highlighting Enterprise Mobility
ClickConnect North America 2010 was held in Scottsdale, Arizona this year at the Royal Palms Resort. The Royal Palms was an ideal setting for the record number of people that attended our ClickSoftware user conference. Intimately situated in an orange grove, the resort surrounded a pool with narrow tree lined passages, great views of the mountains, secret gardens, babbling fountains, Spanish architecture and great food. The weather was spectacular and the location ideal for quiet discussions, learning and networking.
There was a definite focus on enterprise mobility at ClickConnect this year. Many of the attendees, from a variety of industries, were either in the middle of implementing large enterprise mobility projects or preparing for them. All of the sessions related to enterprise mobility were well attended.
ClickSoftware made a series of announcements related to mobility that coincided with the user conference including a partnership with Sybase, an SAP company, and the release of ClickMobile Professional.
ClickMobile Professional is a web-based client that combines on-line operations with offline capabilities using HTML5 technologies. The application is certified to run on iPhone and Android OS. Using ClickMobile Professional, a field resource can access his/her daily schedule; report on job status, document work order details and capture data. In addition, GPS location tracking is supported and customer details, job descriptions and other data can be accessed directly from the mobile client.
The ClickSoftware and Sybase announcement was big. Here is an excerpt from the ClickSoftware and Sybase announcement:
ClickSoftware Technologies Ltd. the leading provider of automated workforce management and optimization solutions for the service industry, has announced that its Mobility Suite will run on key components of the Sybase® mobility platform — SQL Anywhere® embedded database and synchronization and Afaria® mobile device management and security — by the end of 2010.
Why is this announcement significant? For some time now SAP has resold ClickSoftware’s solutions under the name of SAP Workforce Scheduling and Optimization by ClickSoftware. Earlier this year SAP acquired Sybase and their SUP (Sybase Unwired Platform) mobile middleware. With this acquisition, it was strategically important for ClickSoftware to align their market leading mobile business applications with Sybase’s Mobility Platform.
Terry Stepien, President of Sybase iAnywhere, attended the conference and shared with the attendees the value he sees in the ClickSoftware and Sybase partnership. Here is one of the comments from Terry:
By implementing ClickSoftware’s mobile applications on components of the Sybase mobility platform, the service industry benefits from an integrated offering from two industry leaders; proven mobility infrastructure from Sybase and proven mobile applications from ClickSoftware. This partnership will transform ClickSoftware’s customers through highly productive enterprise mobility solutions. We look forward to growing this partnership into 2011 and beyond.
Shawn McEwan from Sybase also attended the event to demonstrate Sybase’s commitment to the relationship and to develop go-to-market strategies between ClickSoftware and Sybase.
Michael King from Gartner spoke about enterprise mobility at the conference. He shared the following comments:
- Enterprises should accept their employees’ demands to support a variety of different mobile devices and operating systems.
- Enterprises should focus only on mobility tools that are cross-platform, so they can support the wide variety of devices.
- Enterprises should refresh their B2C (business-to-consumer) mobile strategies at least every 180 days because of the fast pace of development.
- Mobility is absolutely strategic to enterprises today.
- Don’t secure devices, secure mobile applications and data since mobile devices are often owned personally.
- Embed analytics into mobile applications.
- There are many different categories of mobile applications such as; Thick, Thin, Rich, Streaming, Messaging, Browser, etc.
- Mobile application vendors should and will focus on the applications. Mobility tools and platforms will be reserved for the big boys of mobility like Sybase.
- 95 percent of mobile application vendors will give up their mobile tool kits by 2011.
- Gartner says no company is going to be able to mandate a particular mobile device. There are too many and they change too fast.
- The mobile enterprise market is growing at a 10 percent CAGR in 2010.
- Web capable phones will outnumber PCs by year-end 2011.
- Gartner predicts data revenues will exceed voice revenue for MNOs (mobile network operators) in advanced markets by 2012.
- Gartner predicts that mobility will be a $1 trillion/year industry.
SAP Mentor and enterprise mobility blogger, Kevin Benedict, attended and was busy interviewing the many different solution experts in attendance from both Sybase and ClickSoftware. He was able to sit down with ClickSoftware founder Dr. Moshe BenBassat and discuss the history and value of ClickMobile. Dr. BenBassat shared that much of the “intelligence” and value found in ClickSoftware’s mobile applications today are the accumulated results of 25 years of workforce scheduling and optimization work and experience. ClickSoftware’s work with and support for their service sector customers have taught them much, which is now codified and incorporated in their server-side and mobile solutions. This accumulated industry knowledge is what makes ClickSoftware’s applications intelligent, unique and valuable.
Here are a few of the video interviews that Kevin Benedict recorded at ClickConnect:
- Sybase’s Shawn McEwen on Enterprise Mobility and ClickSoftware
- Dr. Moshe BenBassat, Founder ClickSoftware
- ClickSoftware’s SVP of Alliances Nigel Clark
- ClickSoftware’s Simon Morris, VP Marketing
- ClickSoftware’s Senior VP of Worldwide Sales Zvi Piritz
- ClickSoftware’s Dmitri Krasik on Enterprise Mobility
Dmitri Krasik, solution specialist with ClickSoftware, was demonstrating ClickMobile running on an Apple iPad using HTML 5 from the ClickMobile Professional solution. HTML 5 provides iPad users with both online and office database application capabilities. This is a very interesting new development.
There were many more topics, session tracks and events, some related to drinking, bull riding and line dancing, that we will discuss later, but we wanted to give you a quick summary of the latest enterprise mobility developments that were covered at ClickConnect North America 2010. We hope you can join us next year!