The Truth About HTML5 - Part #3 - Click Software

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The Truth About HTML5 – Part #3

September 26, 2011 ClickSoftware 0 Comments

The battle over mobile apps continues. Previously in “The Truth About HTML5” we covered the raise of this technology and the risk of fragmentation caused by the different approaches companies are taking:

The Truth About HTML5 – Part #1 (The raise of HTML5)
The Truth About HTML5 – Part #2 (HTML5 Fragmentation)
Today I would like to write about additional activities that are happening in the mobile world, utilizing HTML5 as a platform independent technology, and a serious alternative to native apps, operating systems, and AppStores.

What do the experts think?

Kevin Benedict, has gathered some thoughts and predictions from various mobile experts, and published an interesting article called: HTML5’s Future – Comments and Predictions! (we are there too…)


OpenAppMkt:

OpenAppMkt represents an open applications market – an AppStore for HTML5 based applications. It has thousands of apps, games, all built using HTML5, running on iOS devices (iPhone, iPad) and Android smartphones but potentially can run on Windows Phone (Mango) and BlackBerry Torch.

I tried it on my iPhone and I must say it’s incredible. If you are looking for a proof that HTML5 is progressing in the speed of light – check out the following blog post about OpenAppMkt.


Mozilla Boot To Gecko (B2G)

First came Google’s ChromeOS, now FireFoxOS?

Mozilla is working on a web-based operating system, named Boot To Gecko (B2G).

Here’s a quote taken from MozillaWiki

“we propose a project we’re calling Boot to Gecko (B2G) to pursue the goal of building a complete, standalone operating system for the open web. It’s going to require work in a number of areas.

  • New web APIs: build prototype APIs for exposing device and OS capabilities to content (Telephony, SMS, Camera, USB, Bluetooth, NFC, etc.)
  • Privilege model: making sure that these new capabilities are safely exposed to pages and applications
  • Booting: prototype a low-level substrate for an Android-compatible device
  • Applications: choose and port or build apps to prove out and prioritize the power of the system.”

Read more about Mozilla B2G in here


Can an HTML5 App be more popular than a native one?

Hard to believe it, I know, and I guess it is still an exceptional example, but here’s an interesting story about a web-based app that is now more popular than the original native application:

Reuters reports on the Financial Times’ web app’s performances, noting that the HTML5-optimized version of FT.com has now 700,000 users, proving it to be “more popular” than the newspaper’s iOS app. Financial Times made headlines when it couldn’t agree with Apple on iTunes’ subscription rules for publishers — which require companies to give a 30% revenue cut to Apple, and make sharing of subscriber data opt-in. It was previously reported that 50% of iTunes subscribers opted to share their personal information; however, the Financial Times wanted more control over its mobile application, and decided to develop an HTML5 version instead. The iOS app was then pulled from the App Store.”

Read more in here: Financial Times’ Web App “More Popular” Than iOS App


More:


 

Summary:

As you can see, the HTML5 revolution goes beyond business applications or lightweight web versions of similar native apps. Companies are taking this technology seriously, expanding it to new directions.

Will it work? Will it fail? How to build an HTML5 strategy that will survive the changes taking place? How to avoid the various pitfalls? All the answers in the next chapter of “The Truth About HTML5“.

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