60% of Workers Will Use Content Apps via Mobile by 2015
According to a study by Gartner, watching videos for work purposes on mobile devices such as tablets and smartphones is growing. This, in turn, is creating additional pressure for organizations to manage and support such devices.
The research expert expects that around 60% of information workers will be using content apps from their mobile devices by 2015. As Gartner’s vice president and distinguished analyst Whit Andrews put it, “the support and development of content management applications could discourage enterprises, which are afraid of low adoption and dissatisfaction.”
However, the increasing usage of mobile devices for work-related purposes brings the need of video support both for external and internal use. Still, it is not just mobility that represents a challenge, but also the use of multiple devices. Gartner predicts that by 2014 an overwhelming majority of organizations (90%) will support corporate apps for many mobile devices like tablets, laptops, smartphones, and other hybrid devices that will become available in the near future.
It is essential for organizations and governments to meet this changing environment with strategies to support video on mobile devices, whether these devices are owned by customers or workers. “Mobile employees have to be motivated to use the devices they prefer,” Andrews said.
He added that around 50% of collaboration and content strategies will prove unsuccessful by the end of 2016 due to the low levels of workers’ engagement. Despite the fact that mobile devices are not the most convenient way to watch video, they should be included in enterprises’ video strategy.
Mobility certainly suggests that business consumers could use multiple devices in various locations and sometimes connect to weak networks. For this reason, organizations have to plan adaptive delivery methods that would enable time-shifted consumption and variable bandwidth because users will not always have the necessary access to network resources to watch videos live.
Time-shifting video has great advantages, yet it is a medium often disliked by many executives as not all employees can share the experience of watching it together. Consumption of a specific video stream grows substantially when its targets are able to choose their own time to watch it. This consumption increases even further when workers can watch shorter, individual portions with specific, compact messages.
Gartner suggests that enterprises should choose mediums that support all video formats that their business requires. While the increase in OS is focused mainly on Apple’s iOS and Google’s Android, some companies prefer to use other operating systems. Therefore, businesses have to first analyze viewership and then determine which devices are used by consumers, which of them see growing use, and which are decreasing.
Learn More: How to Build a Mobile Strategy for your organization